Media relations (or PR) is about understanding how and why the broadcasters, newspapers, magazine and www want to take your story and tell it to their audiences. And then giving them everything they need to bring it to life - while ensuring your image is projected positively at the same time.
It’s not about spin or gin and tonics or trying to pull the wool over the eyes of journalists. Rather it’s about trust, building relationships and stories. Always stories. We all love them.